Loudly's licence bars resale even when the music is royalty-free

The system

Loudly is a generative-music platform offering an AI music generator, a remixer, and a developer-facing Music API, alongside its own music distribution service. Its site publishes a FAQ describing what a paid subscription grants, and a separate License Agreement setting the detailed contractual terms, dated 19 January 2026 in its own header. Both are living documents; the description below reflects the versions retrieved on 16 September 2026. Loudly's developer pricing page for the API itself did not load during research and is not cited here.

What the documents establish

The FAQ states an active paid subscription grants a non-exclusive, worldwide licence to Loudly's AI-generated tracks for personal and commercial use, including in videos, ads and podcasts, and states the music is royalty-free once downloaded. It states a subscriber cannot resell, sublicense, or build a stock library from Loudly's tracks, and that the Pro tier permits use in advertising campaigns up to a stated maximum media spend of 100,000 US dollars, with film and television use requiring a separate licence obtained by contacting Loudly directly. The License Agreement states, in more contractual language, that all rights and licences granted are non-exclusive, non-transferable, non-assignable, and may not be sublicensed except as the agreement expressly permits; it also defines a distinct category of Partner Output, content delivered through third-party services integrated into Loudly such as Mureka.ai, governed by that partner's own terms rather than Loudly's licence.

Craft and rights

For a producer using Loudly output commercially, the practical limit is scope rather than duration: the licence covers many commercial contexts but excludes resale of the raw track, caps Pro-tier advertising spend before a separate agreement is needed, and treats film and TV as outside standard tiers entirely. That the agreement forbids sublicensing except where permitted matters for anyone building on Loudly's API, since a developer cannot assume downstream customers automatically inherit usage rights without checking which exception, if any, applies.

Outcomes and open questions

Because the developer pricing page could not be retrieved for this entry, the specific pay-as-you-go and subscription API pricing tiers referenced in Loudly's own marketing are not verified here and should be checked directly before relying on any rate. The License Agreement's treatment of Partner Output content also means a Loudly-branded output can actually carry a different third party's licence terms, a distinction easy to miss without reading the full agreement.

• Does a specific Loudly plan's licence cover the exact use case, such as broadcast, film or resale, or does it fall under an excluded category requiring a separate agreement?
• Is a given generated track Loudly's own output or Partner Output from an integrated third-party service, and whose terms actually apply to it?
• Has the License Agreement's effective date changed since 19 January 2026, and does the current version still state the same media-spend threshold?

Loudly's licensing terms are its own current contractual language, not a sector norm, and the split between subscriber-facing FAQ language and the more restrictive agreement text is worth checking directly before any commercial use beyond ordinary video or podcast work.